jul retrato

Paraddax Lab : The sensational specialist

In our series of showcasing our network of partners, meet today one of our main distributors, Paraddax Lab.

Paraddax Lab took part in many PixMob projects in Europe :

  • Launch of Ooredoo, Barcelona, February 2012
  • Eurovision, Malmo, May 2013
  • Avicii Closing Party Ushuaia, Ibiza, September 2013
  • Huawei Mobile Party, Barcelona, February 2014

Identity

Name of the Company
Paraddax Lab
Location
Madrid, Spain
Number of employees
9 permanents and 40 freelancers
Activities
  • aerial shows,
  • artists performances,
  • holograms,
  • decoration,
  • visual lab,
  • animation

jul retrato

Julien Marionnet

Director Creativo

Paraddax  is a show and spectacular effect company, that offers a large range of products and quality service to event professionals, under the label of spectacular and innovation. Paraddax is also a factory of ideas and creative concepts. Their inspiration comes from the creative alchemy of the four natural elements: Water, Ground, Air and Fire. The infinite possibilities of combination between them, applied to each specific case, produce surprising, personalized and unique creative results.

Gallery

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About PixMob

Paraddax found in PixMob an alter ego that opened new horizons and reinforced our creative and technological ambitions, with a high level of professionalism and innovation spirit.Julien Marionnet

Vi?deo y peli?cula

Website: www.paraddax.com

Tiesto-1

Tiësto, the first Dj to use PixMob VIDEO to redefine Clubbing

The technology that connected 80,000 People into the First Human Video Screen at Super Bowl Halftime Show was used by Tiësto as part of his residency at Hakkasan Las Vegas, on February 28.

That night, 2,500 Tiësto fans wore PixMob LED wristbands generating wireless video effects in sync with his music. Pulsating with light as one organism, the crowd became a canvas for Tiësto’s visuals, creating an immersive experience.

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PixMob VIDEO allows show producers to create live video effects using the audience as a display screen. This patented and groundbreaking technique allows for real-time transmission of colour information onto any number of mobile pixels at hundreds of thousands of individual locations up to 300 meters away, without the need for geo-location.

 

About Tiësto

Tiësto is a performer who has transcended musical genres to create a global “Tiësto” brand. His achievements include: a Grammy nomination, numerous MTV awards, performing at the opening ceremony of the 2004 Athens Olympic Games to an audience of billions, and even a wax statue at Madame Tussauds. With over 16 million fans on Facebook, 2 million followers on Twitter, over 400 million views (and one million subscribers) on YouTube, his globally syndicated Club Life radio show as well as his Club Life iTunes artist podcast (#1 music podcast globally), Tiësto has truly become a universal phenomenon. Voted ‘The Greatest DJ Of All Time’ by Mixmag in 2011, the #1 DJ by Rolling Stone and recipient of DJ Mag’s first ever “Top 100 DJs Legend Award,” Tiësto has worked with superstars such as Kanye West, Bono, Coldplay, Katy Perry, Yeah Yeah Yeahs, Goldfrapp and many more. Tiësto is currently focusing much of his time in the studio on the production of his much anticipated studio album (to be released in Spring 2014). The first single from the album, “Red Lights,” is a global smash and one of the winter’s biggest club hits.

– Justin Kleinfeld

Tiësto Interview

Tiësto usually implements PixMob PRO technology for his residency in Hakkasan, using global effects to light up the dance floor. We interviewed him right before the first night with PixMob VIDEO, the technology that allows individual control of pixels using the crowd as a video canvas.

[PixMob] makes the crowd euphoric and also connect with each other. It’s really like a feeling, we’re in this together. It makes the party a little uplifting.Tiësto

Tests in a Church to simulate the Hakkasan configuration

To set up the effects shown at the Hakkasan, we had to perform tests in an unusual setting. We found a church close to PixMob studios in Montreal that perfectly simulated the nightclub configuration.

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During these tests, we set up 200 wristbands as well as pixel panels to see how they would react to the video feed sent by the video transmitters. The goal was to study the reflection angles and decide how to properly place the video transmitters above the crowd in the venue.

After a few hours of simulation, we were ready to implement the system at Hakkasan, sure that it would work perfectly.

A night immortalized by Nova Film cameras

 As we wanted to keep record of this new experience, we asked our partner Nova Film to edit a video of the night. With two ultra sensitive camcorders, the team took a wide range of images of the PixMob effects on the crowd, capturing the attendee’s emotions and the performance of the artist. They finished editing their piece during the night, for us to broadcast the video almost instantly. The result: an aesthetic and energetic video.