PixMob_Happy_Holidays_2015

PixMob does Light Painting; a How-to Guide for a Little Extra Spark this Holiday Season

PixMob does Light Painting; a How-to Guide for a Little Extra Spark this Holiday SeasonPixMob Light Painting

The team got together last month to prepare for the holiday season. First step: create personalized PixMob holiday cards. Since it’s the first holiday season with our new team in our customized offices, we wanted our cards to be extra special this year. So, the team huddled up in our black box one November night and created our very own light painting workshop with the help of our new SPARK app! You want to try it at home? Follow our step-by-step!

What you need:

Digital camera with manual settings
Tripod
PixMob SPARK app (we used it because we wanted to play around with the changing colours)
PixMob SPARK bracelets (or any other source of light – a small flashlight will also work)
Black box with a black backdrop or any other dark setting (it does not have to be completely dark, you can play around with interesting backgrounds if you’d like)
Photo editing software

Step-by-step:

1. Set up the space. We started by moving a few things around in the Black box to make sure we had ample space and a large black backdrop to do the light painting up against. Once this was done, we placed the camera on a tripod, making sure we had a good angle to capture the light painting.

2. Set up the PixMob SPARK app. We got a box of our new SPARK bracelets and pulled the tabs to activate them. Then we tested them out with the SPARK app.

Spark

3. Test run. First, you’ll need to adjust the settings on your camera. ISO, F-stop, and Shutter Speed settings will be important for this workshop. The ISO must be set low, at 100 for example, to reduce the “noise” in your pictures. Set your F-stop down to f/8 or f/10; this will allow you to get more depth of field and use longer shutter speeds. Once your settings are locked in, take a few shots and experiment with different shutter speeds! We tried different forms and movement sequences to see what the outcome would look like and how the shutter speed would influence the final pictures. Here are a few shots!

Spark

4. The real deal. Once we were satisfied with our camera settings, we got started with drawing our letters. We drew one letter per shot and, in order to make the letters as uniform as possible, we had more than one person drawing each letter. For example, it took three people to draw the “H”: one person per vertical line, with a third drawing the horizontal line. Our first attempts were a little lopsided. It’s harder than you think to draw straight lines in the air!

Spark
Spark

5. We played around with different techniques to get those letters nice and straight. This part was a lot of fun because we also got to play around with the new SPARK app! We tried different effects, varying amounts of bracelets, and changing colours to see the different outcomes.

6. The collage. Finally, our graphic designer chose the best shots and created a photomontage. You can play around with the results a bit for different effects. For example, we lightened the backdrop a bit to make a silhouette stand out.

7. The final result…

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Try it out! It’s a great way to add a little light and creativity to those winter nights!

Equipe

Nova Film

In our series of showcasing our network of partners, meet today Nova Film, who help us demonstrate the PixMob experience with their thrilling videos.

Identity
Name of the Company
Nova Film
Location
Quebec City, Canada
Number of employees
12 full-time and 15 freelancers
Activities
  • Branded content videos
  • Advertising
  • Motion design

François Lallier

Co-founder

Nova Film is a video production company that was founded eight years ago. Led by creatives, the company’s focus is to push its boundaries with every project. They share the values and the innovative thinking of every client they work with: Red Bull, Bell, Lg2, Cossette, PixMob, just to name a few. In 2013, Nova Film was shortlisted for the Cannes Lions, was awarded a One Show merit and three gold Marketing Awards.

Gallery

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Demo Reel

Projects with PixMob

About PixMob

“Creative” and “innovative”, these are the two key words that link our companies together. We like to work on off beaten path projects and create what has never been done before.

François Lallier

Website: www.novafilm.ca

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PixMob drives Sensation Into the Wild

After illuminating the Heineken Moments for the famous beer brand on the Sensation tour in Asia last year, PixMob worked directly with the organization of the world’s biggest EDM event for their “Into the Wild” tour, to light up the whole night and amplify the crowd experience.

Welcome to the jungle

Sensation is a unique indoor electronic dance music event organized by ID&T that started in Amsterdam in 2000. The show stayed in the Netherlands for 5 years before touring around the world. At these unique events, every attendee dresses in white and parties with some of world’s biggest DJs. Pyrotechnics, fountains, dancers, lasers and LED wristbands create an immersive, interactive and unforgettable experience.

Their new show “Into the Wild” is based on the primal instincts of the animal kingdom. The jungle is a metaphor for a night of clubbing, where men search, hunt and catch their prey. After hunting comes the feast of victory, the climax of the Sensation show. Sexy dancers writhe and move to the music. Vertical lasers create visual effects, and CO2 shoots out from the catwalk.

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Behind the scenes

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This show was designed over the course of one year. Sensation’s installation crew consists of 300 workers that have only 10 days to install the set before a show. A 350m long inflatable snake is rigged above the audience, lit up, and brought to life.
LED wristbands create a wow effect

Every attendee of Sensation is given a white wristband upon entering the show. Each wristband contains wireless LEDs that light up in sync with the music and special effects. The bracelets connect people through light: everyone holds a digital flame, reinventing fire rituals to bring us all into the wild.

Similar to a TV remote, the wristbands are controlled by infrared light. People literally become the show, as each PixMob device becomes a pixel, transforming the crowd into a human canvas of light.

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Post event movie

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Tiësto, the first Dj to use PixMob VIDEO to redefine Clubbing

The technology that connected 80,000 People into the First Human Video Screen at Super Bowl Halftime Show was used by Tiësto as part of his residency at Hakkasan Las Vegas, on February 28.

That night, 2,500 Tiësto fans wore PixMob LED wristbands generating wireless video effects in sync with his music. Pulsating with light as one organism, the crowd became a canvas for Tiësto’s visuals, creating an immersive experience.

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PixMob VIDEO allows show producers to create live video effects using the audience as a display screen. This patented and groundbreaking technique allows for real-time transmission of colour information onto any number of mobile pixels at hundreds of thousands of individual locations up to 300 meters away, without the need for geo-location.

 

About Tiësto

Tiësto is a performer who has transcended musical genres to create a global “Tiësto” brand. His achievements include: a Grammy nomination, numerous MTV awards, performing at the opening ceremony of the 2004 Athens Olympic Games to an audience of billions, and even a wax statue at Madame Tussauds. With over 16 million fans on Facebook, 2 million followers on Twitter, over 400 million views (and one million subscribers) on YouTube, his globally syndicated Club Life radio show as well as his Club Life iTunes artist podcast (#1 music podcast globally), Tiësto has truly become a universal phenomenon. Voted ‘The Greatest DJ Of All Time’ by Mixmag in 2011, the #1 DJ by Rolling Stone and recipient of DJ Mag’s first ever “Top 100 DJs Legend Award,” Tiësto has worked with superstars such as Kanye West, Bono, Coldplay, Katy Perry, Yeah Yeah Yeahs, Goldfrapp and many more. Tiësto is currently focusing much of his time in the studio on the production of his much anticipated studio album (to be released in Spring 2014). The first single from the album, “Red Lights,” is a global smash and one of the winter’s biggest club hits.

– Justin Kleinfeld

Tiësto Interview

Tiësto usually implements PixMob PRO technology for his residency in Hakkasan, using global effects to light up the dance floor. We interviewed him right before the first night with PixMob VIDEO, the technology that allows individual control of pixels using the crowd as a video canvas.

[PixMob] makes the crowd euphoric and also connect with each other. It’s really like a feeling, we’re in this together. It makes the party a little uplifting.Tiësto

Tests in a Church to simulate the Hakkasan configuration

To set up the effects shown at the Hakkasan, we had to perform tests in an unusual setting. We found a church close to PixMob studios in Montreal that perfectly simulated the nightclub configuration.

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During these tests, we set up 200 wristbands as well as pixel panels to see how they would react to the video feed sent by the video transmitters. The goal was to study the reflection angles and decide how to properly place the video transmitters above the crowd in the venue.

After a few hours of simulation, we were ready to implement the system at Hakkasan, sure that it would work perfectly.

A night immortalized by Nova Film cameras

 As we wanted to keep record of this new experience, we asked our partner Nova Film to edit a video of the night. With two ultra sensitive camcorders, the team took a wide range of images of the PixMob effects on the crowd, capturing the attendee’s emotions and the performance of the artist. They finished editing their piece during the night, for us to broadcast the video almost instantly. The result: an aesthetic and energetic video.